In 2008, right after other old-school liberal organizations botched the Prop 8 campaign and lost by a few percentage points, the Courage Campaign stepped in. Their goal: assemble a huge grassroots army aimed at overturning Prop 8, likely in 2010, using cutting-edge organizing practices -- starting with the Internet. To make a long story short, they quickly spread the word and at this point have assembled over 700,000 people ready to be crusaders in this fight. Pretty awesome. When the California Supreme Court announced last week they would announce their ruling this week, the Courage Campaign smartly used an Obama tactic: asking people to sign up to receive a text message the moment the moment arrived. Unlike the DSCC's fake petition to Norm Coleman, this was an intellectually-honest way to cultivate a list -- providing people a tangible service, which could also lead to concrete organizing. If you saw the news today, tons of people poured into the streets yesterday after the Court ruled against gay marriage. While I wouldn't attribute all this energy to the Courage Campaign, I would give the Courage Campaign great credit for having the foresight and organizing prowess to be able to predict that this is exactly the type of reaction people would want to have -- and creating a vehicle for their many supporters to be quickly informed. Again, great organizing. The fact that they have a TV ad ready to go the day after the Court ruling is just further testament to solid organizing. So, do you want to be part of a solid grassroots movement -- one aimed at overturning Prop 8? 1) Donate to help air the ad. 2) Sign up for the Courage Campaign's email list -- they are at 700,000 and aiming for 1 million. It'll be one of the more useful lists you could sign up for. (Ahem, the PCCC being another, at BoldProgressives.org. :) 3) Tell your friends about the video -- and vote it up the YouTube rankings. Oh, and if you are eager to be part of some crummy organizing, I highly recommend you sign up for the DSCC's "Change starts with me" car magnet. It combines all the inspiration of Barack Obama with all the strategic prowess of Harry Reid. |