Courage Campaign: Excellence in Online Organizing (Against Prop 8)

by: AdamGreen

Wed May 27, 2009 at 13:00


In April, I kicked off a series of posts called "Profiles in Bad Online Organizing" -- focusing first on the DSCC's non-strategic petition asking Norm Coleman to kindly step down.

(Through an unexpected series of events, this led to the PCCC's "Dollar A Day" campaign with Democracy for America -- which has now turned Norm Coleman's insistence on being a sore loser into over $125,000 to help progressive candidates in 2010...and hopefully will help pressure him to concede in June instead of taking his court appeals any further.)

Today, I want to highlight a group that is possibly doing the best online organizing out there right now: The Courage Campaign in California, an affiliate of the Progress Now network, which does online and offline progressive organizing in the states.

I won't bury the lead. Before I go any further, you have to see their new video -- released after yesterday's California Supreme Court ruling, and which will soon be on California TV:



Want to help put this on the air in California? Donate what you can here. More below the jump.
AdamGreen :: Courage Campaign: Excellence in Online Organizing (Against Prop 8)

In 2008, right after other old-school liberal organizations botched the Prop 8 campaign and lost by a few percentage points, the Courage Campaign stepped in.

Their goal: assemble a huge grassroots army aimed at overturning Prop 8, likely in 2010, using cutting-edge organizing practices -- starting with the Internet.

To make a long story short, they quickly spread the word and at this point have assembled over 700,000 people ready to be crusaders in this fight. Pretty awesome.

When the California Supreme Court announced last week they would announce their ruling this week, the Courage Campaign smartly used an Obama tactic: asking people to sign up to receive a text message the moment the moment arrived.

Unlike the DSCC's fake petition to Norm Coleman, this was an intellectually-honest way to cultivate a list -- providing people a tangible service, which could also lead to concrete organizing.

If you saw the news today, tons of people poured into the streets yesterday after the Court ruled against gay marriage. While I wouldn't attribute all this energy to the Courage Campaign, I would give the Courage Campaign great credit for having the foresight and organizing prowess to be able to predict that this is exactly the type of reaction people would want to have -- and creating a vehicle for their many supporters to be quickly informed. Again, great organizing. 

The fact that they have a TV ad ready to go the day after the Court ruling is just further testament to solid organizing.

So, do you want to be part of a solid grassroots movement -- one aimed at overturning Prop 8?

1) Donate to help air the ad.

2) Sign up for the Courage Campaign's email list -- they are at 700,000 and aiming for 1 million. It'll be one of the more useful lists you could sign up for. (Ahem, the PCCC being another, at BoldProgressives.org. :)

3) Tell your friends about the video -- and vote it up the YouTube rankings.

Oh, and if you are eager to be part of some crummy organizing, I highly recommend you sign up for the DSCC's "Change starts with me" car magnet. It combines all the inspiration of Barack Obama with all the strategic prowess of Harry Reid.


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LOVE the ad! (4.00 / 5)
So many other ads tried to hide gay couples, keeping them out of the picture.  I love how this one just throws them right up front, showing how happy and in love they are.  Awesome.

Textbooks for Change supports Courage Campaign (4.00 / 1)
I wanted to take this opportunity to highlight a related project run by students in support of the Courage Campaign:

http://www.textbooks4change.com/

It's a project that uses the Amazon Associates program to raise money via student textbook purchases, and advertises the campaign viraly via a clever Facebook application.

It's already got some blogosphere press here:

http://futuremajority.com/node...
http://lafiga.firedoglake.com/...

Youth To Power: How Today's Young Voters Are Building Tomorrow's Progressive Majority


Aw shucks Adam (4.00 / 3)
Thank you very much for the props.

It's been a crazy wild ride since election night and it is going to be a huge battle for the next year and a half, building towards a Nov. 2010 ballot fight.

But it has been a lot of fun and a creative environment to do some great online organizing work.

I've gotta give a big shout out to CREDO on the text messaging front.  We are using their system as part of a joint project for the decision, rally and Meet in the Middle response to the court ruling.  Join the Impact was kind enough to get us the data for all of those Day of Decision rallies.  Total team effort, which is the way it should be.

If you like the ad, please rate it up, sign the pledge and contribute to get it up on the air.

Thanks again Adam. It means a lot coming from such an incredible online organizer like yourself.

Julia
Online Political Director
Courage Campaign


Richard Kim from the Nation on prioritisation and Prop 8 (0.00 / 0)
I wholly support L&G marriage, no ifs ands or buts.  However, there's this to keep in mind too in terms of raising money, prioritising, deciding which issues and campaigns are important (in line with the concern for strategery):

As expected the California Supreme Court upheld Proposition 8 by a vote of 6-1. It also ruled that the 18,000 same-sex couples who got married last year are still married. It's a long and technical decision (about 180 pages) with two concurring opinions and a concurring and dissenting opinion--so I haven't fully digested it. But two things to note:

First, under California law, there is no material difference between marriage and domestic partnership. Not one of those 18,000 married couples got any new rights or benefits that California's DP did not already provide; they only acquired the term marriage itself. Of course, as a state, California cannot grant any of the federally provided rights and benefits of marriage, but as a matter of state law, the two categories are substantively equal. Indeed, in part, that's why the court held that Prop 8 was an amendment to the CA constitution, and not a broader, more fundamental revision, which would have required more than just an up or down popular vote. As the majority opinion argues:

Instead the measure carves out a narrow and limited exception to these constitutional rights, reserving the official designation of the term "marriage" for the union of opposite-sex couples...but leaving undisturbed all the other extremely significant substantive aspects of a same-sex couple's state constitutional right to establish an officially recognized and protected family relationship...

I know people's emotions are very raw now; there are dozens of rallies planned around the country tonight. That's all fine and good. But the decision on whether or not to sink massive dollars and resources into an initiative to reverse Prop 8 in 2010 (remember, Prop 8 was the second most expensive election in the country in 2008; only the presidency cost more), should take this relative equality into account. There are dozens of states where same-sex couples have no partnership rights whatsoever; states where it is still legal to fire someone because they are gay; a federal Employment Non-Discrimination Act is still stalled in Congress. Aren't those better and more inclusive movement goals than an uphill initiative that would give same-sex couples the M-word in one state only?

Second, Justice Kathryn Werdegar's concurring opinion contained a tantalizing thread of argument. She joined with the majority in upholding Prop 8, but also wrote:

...all three branches of the government continue to have the duty...to eliminate the remaining important differences between marriage and domestic partnership, both in substance and perception. The measure puts one solution beyond reach by prohibiting the state from naming future same-sex unions as "marriages," but it does not otherwise affect the state's obligation to enforce the equal protection clause by protecting the "fundamental right...of same-sex couples to have their official family relationship accorded the same dignity, respect, and stature as that accorded to all other official recognized family relationships." For the state to meet its obligations under the equal protection clause will now be more difficult, but the obligation remains.

What does Werdegar mean? If same-sex domestic partnerships must be equal, in perception and practice, to opposite-sex marriage, and if Prop 8 denies the term "marriage" to same-sex couples only...then maybe this is the answer?

Sure, the Domestic Partnership Initiative, which would convert all heterosexual marriages into domestic partnerships, is a quixotic campaign. But it sure does have a certain brute logic to it.








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